The secret is in the ad creative!
Zac is an exceptional YouTuber and filmmaker. The combination of his honest and knowledgeable, yet funny and goofy personality grabs attention and competes equally with any other cute or funny cat video on the internet.
We partnered with Zac to help scale his low-ticket subscription fitness program. Our main focus was the offer development, communication strategy and ad copy and creative.
We developed multiple message, price and offer iterations and determined that a transformation program advertised for his male audience at a price point of $119 is the most profitable to scale. We’ve also fixed tracking, optimised the landing page, gathered more customer feedback and launched an automated email campaign to retarget and nurture leads.
This resulted in higher customer lifetime value and better conversion metrics, as well as greater commitment from his clients and therefore more impressive transformations.
Creative consultancy helped Zac to break his limiting beliefs around sales. He began developing exceptional creatives that grab prospects and persuade them to buy. Here are some examples from the comments we’ve received on his ads.